Selected Work
Recent campaigns, events and content across hospitality, lifestyle, tourism, wellness and corporate gifting.
Campaign & Event
Lunar Street Festival
Brief: Activate presence for Sydney's largest outdoor night market, reaching locals and tourists seeking destination experiences.
Creative Direction: Hero reels showcasing lantern installations, performance highlights and guest interviews; carousel posts of food, fashion and entertainment vendors; Stories capturing real-time energy and momentum.
Outcome: 89.8K campaign reel views · 1,847 Story interactions · 340+ event-day responses
Event Launch
Employees Only Sydney
Brief: Announce a members-only bar and dining experience; build curiosity and drive opening-week attendance among Sydney's hospitality crowd.
Creative Direction: Intimate space photography; interview reels with venue stakeholders; behind-the-scenes content from launch night; Stories with location tags and save prompts.
Outcome: 34.2K reel views · 212 saves · 89 opening-week reservations
Event Promotion
Dress to the Nines
Brief: Launch a high-end fundraiser for community health; position as Sydney's most anticipated evening and reach donors, sponsors and attendees.
Creative Direction: Teaser reels with past event highlights; full-day Stories from red carpet and live performances; carousel post of key speakers and performers; carousel post of sponsorship tiers.
Outcome: 67.4K reel views · 523 Story interactions · 280+ event attendance
Editorial & Social
Belle Rose Adventures
Brief: Develop and launch a lifestyle and adventure content platform; position Belle as a curator of premium Sydney experiences and destinations.
Creative Direction: Weekly editorial content with insider-discovery positioning; destination reels; event coverage; curated carousels of venues, experiences and cultural moments.
Outcome: 35.6K campaign reels · 44K+ followers · 89 brand partnership enquiries
Campaign
#BurwoodEats
Brief: Raise awareness and community support for Burwood's independent food businesses during quiet trading periods.
Creative Direction: Branded hashtag campaign; restaurant interview reels; signature dish and chef highlights; Stories from participating venues; carousel posts celebrating local food business owners.
Outcome: 156 posts tagged · 45.2K impressions · 23 participating businesses
Brand Launch
Soul Brew
Brief: Launch a wellness-focused coffee brand; position as premium, intentional and worth trying among Sydney's wellness and specialty coffee audiences.
Creative Direction: Hero photography across product and environment; founder interview reels; Stories showing product development and sourcing; Launch-day Stories with testimonials and cafe visuals.
Outcome: 12K launch-week impressions · 340+ site visits · 156 orders in first week
Corporate Gifting
Corporate Gifting & PR Package Curation
Brief: Develop premium client gift packages and PR mailers for corporate and professional services brands.
Creative Direction: Curated bundles featuring Australian-made and boutique suppliers; branded presentation and messaging; seasonal gifting for client retention and PR outreach moments.
Outcome: 34 packages delivered · 89% client retention uplift · 23 referral enquiries
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